CFG Reserve
Case Study: The Studio

72% above the Downtown Tucson benchmark, and a summer that ran itself

Figures as of Oct 23, 2026

The Studio’s queen bed and full kitchen, with a window onto the trees
The Studio’s work desk and entry hall with a full-length mirror

Snapshot

Property
1-bedroom studio-style, queen bed, A-Mountain view
Sleeps
2
Location
A gated 1965 adaptive-reuse courtyard building between Downtown, 5Points and Barrio Viejo, Tucson
Operated by CFG Reserve
Since launch, May 2025
Measured
Oct 2025 – Sep 2026; summer comparisons as noted
Stay here: view on Airbnb →

The situation

The Studio sleeps two and competes with about 660 actively rented 1-bedroom listings in Downtown Tucson. Summer is its slowest season: between late May and late August 2025, it took nine separate check-ins.

What we did

  1. Reconcile

    Every figure on this page starts from the Studio’s booking records, by stay night, reconciled before we compare anything to the market.

  2. Benchmark

    On AirDNA’s data, the Studio ranked in the top 10% by revenue among ~660 actively rented 1-bedroom listings in Downtown Tucson.2 It beat AirDNA’s revenue benchmark for 1-bedroom rentals in Downtown Tucson by 72%.1

  3. Decide: summer

    We filled the Studio’s slowest season with a single 92-night guest: one turnover instead of nine,5 and 100% booked through June and July.

  4. Decide: Gem Show

    Tucson’s biggest event of the year gets its own pricing. Gem Show 2026: every night sold, with the top night at 3.1× our typical summer rate.6

  5. Measure

    Summer occupancy rose from 77% to 91% year over year,5 while the Downtown market moved under 2 points.4 The Studio beat AirDNA’s own revenue estimate for it by 23%,3 and holds 4.92 stars across 72 reviews; 92% are five-star.

Results

Revenue, indexed to AirDNA’s Downtown 1-bedroom benchmark

Oct 2025 – Sep 2026, benchmark = 1.0×

Source: AirDNA Market Research, Downtown Tucson 0–1 BR, Oct 2025 – Sep 20261

Results for The Studio: metric, baseline, result and measurement window
MetricBeforeAfter / now
Revenue vs AirDNA’s Downtown 1-bedroom benchmarkOct 2025 – Sep 2026Benchmark (1.0×)+72%1
Revenue rank, ~660 active Downtown 1-bedroomsOct 2025 – Sep 2026—Top 10% (91st percentile)2
Revenue vs AirDNA’s own estimate for the StudioOct 2025 – Sep 2026AirDNA estimate+23%3
Summer nights bookedJun–Sep, 2025 vs 202677%91%4,5
Downtown 1-bedroom market, summer nights bookedJun–Sep, 2025 vs 2026Summer 2025+1.8 points4
Nights booked, June–July2026—100%
Summer turnovers, May 24 – Aug 232025 vs 202691, a single 92-night stay5
Gem Show nights soldGem Show 2026—19 of 19
Top Gem Show night vs typical summer nightGem Show 2026—3.1×6
Guest reviewsThrough Oct 23, 2026 Reviews: Airbnb and Booking.com—4.92★ across 72; 92% five-star
“Usually I’m not into Airbnbs … but with Dom, my perspective has completely changed 180.”
Lauren, Airbnb guest, Aug 2025

How we measure

Our figures come from our booking records for Airbnb and Booking.com, by stay night. Market figures are AirDNA estimates, cited.

  • Revenue uses AirDNA’s definition (nightly rate plus cleaning, after discounts) so the comparison matches.
  • Year-over-year uses the same months.
  • Window: Oct 2025 – Sep 2026 for the full year. Summer occupancy compares Jun–Sep 2025 with Jun–Sep 2026; check-ins compare May 24 – Aug 23 in each year.
  • Peer set: about 660 actively rented 1-bedroom listings in Downtown Tucson (AirDNA).
  • Platform fees: Airbnb moved hosts like us to a 15.5% fee in late 2025, between the two summers compared here.
  • Past results don’t guarantee future ones.

Notes

  1. 1.Studio from booking records; benchmark = AirDNA average annual revenue, 0–1 BR, Downtown Tucson.
  2. 2.Source: AirDNA Market Research, Oct 2025 – Sep 2026. Ranks AirDNA’s estimate of the Studio among AirDNA’s estimates of its peers, so both sides are measured with the same ruler.
  3. 3.Studio revenue from booking records, compared with AirDNA’s own revenue estimate for the Studio over the same 12 months.
  4. 4.Studio from booking records; market change from AirDNA estimates, 0–1 BR, Downtown Tucson. Airbnb moved hosts like us to a 15.5% fee and stopped charging guests a separate service fee in late 2025, between the two summers.
  5. 5.2025 was the Studio’s first summer.
  6. 6.Typical summer rate = median nightly rate, June–August 2025–2026. Source: our booking records.

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