CFG Reserve
Case Study: The Loft

2.4× the Downtown Tucson benchmark, and 118 five-star reviews out of 118

Figures as of Oct 23, 2026

The Loft’s living and dining area, with a steel staircase up to the bedroom
The Loft’s upstairs bedroom with a king bed, seen from the stair landing

Snapshot

Property
1-bedroom loft, king bed, roll-up garage door to a gated courtyard
Sleeps
3
Location
A gated 1965 adaptive-reuse courtyard building between Downtown, 5Points and Barrio Viejo, Tucson
Operated by CFG Reserve
Since launch, May 2025
Measured
Oct 2025 – Sep 2026; summer Jun–Sep, 2025 vs 2026
Stay here: view on Airbnb →

The situation

The Loft competes with about 660 actively rented 1-bedroom listings in Downtown Tucson. Then, in late 2025, Airbnb moved hosts like us to a 15.5% fee and stopped charging guests a separate service fee. The math on every nightly rate changed.

What we did

  1. Reconcile

    Every figure on this page starts from the Loft’s booking records, by stay night, reconciled before we compare anything to the market.

  2. Benchmark

    On AirDNA’s data, the Loft ranked in the top 3% by revenue among ~660 actively rented 1-bedroom listings in Downtown Tucson.2 It earned 2.4× AirDNA’s revenue benchmark for 1-bedroom rentals in Downtown Tucson, beating it by 139%.1

  3. Decide: the fee change

    When Airbnb moved hosts like us to a 15.5% fee in late 2025, we re-priced: the Loft’s nightly rate rose 15%, and it still booked 10 points more of the summer. Payout was up 12%.4,5

  4. Decide: Gem Show

    Tucson’s biggest event of the year gets its own pricing. Gem Show 2026: every night sold, with the top night at 3.4× our typical summer rate.6

  5. Measure

    Booked 89.5% of available nights over the past year, against a Downtown 1-bedroom average of 66%.1 Beat AirDNA’s own revenue estimate for the Loft by 27%.3 Every one of the Loft’s 118 guest reviews is five stars.

Results

Revenue, indexed to AirDNA’s Downtown 1-bedroom benchmark

Oct 2025 – Sep 2026, benchmark = 1.0×

Source: AirDNA Market Research, Downtown Tucson 0–1 BR, Oct 2025 – Sep 20261

Results for The Loft: metric, baseline, result and measurement window
MetricBeforeAfter / now
Revenue vs AirDNA’s Downtown 1-bedroom benchmarkOct 2025 – Sep 2026Benchmark (1.0×)2.4× (+139%)1
Revenue rank, ~660 active Downtown 1-bedroomsOct 2025 – Sep 2026—Top 3% (97th percentile)2
Revenue vs AirDNA’s own estimate for the LoftOct 2025 – Sep 2026AirDNA estimate+27%3
Nights bookedOct 2025 – Sep 202666% (Downtown 1-bedroom average)89.5%1
Summer nightly rate, after discountsJun–Sep, 2025 vs 2026Summer 2025+14.6%4,5
Summer nights bookedJun–Sep, 2025 vs 202679%89%4,5
Summer payoutJun–Sep, 2025 vs 2026Summer 2025+12.0%4,5
Gem Show nights soldGem Show 2026—19 of 19
Top Gem Show night vs typical summer nightGem Show 2026—3.4×6
Five-star reviewsThrough Oct 23, 2026 Reviews: Airbnb and Booking.com—118 of 118
“Beautiful and comfortable space! It was immaculately clean and well stocked with any needed supplies. The communication from the host was friendly, professional, and helpful.”
Jami, Airbnb guest, Feb 2026

How we measure

Our figures come from our booking records for Airbnb and Booking.com, by stay night. Market figures are AirDNA estimates, cited.

  • Revenue uses AirDNA’s definition (nightly rate plus cleaning, after discounts) so the comparison matches.
  • Year-over-year uses the same months.
  • Window: Oct 2025 – Sep 2026 for the full year; summer compares Jun–Sep 2025 with Jun–Sep 2026.
  • Peer set: about 660 actively rented 1-bedroom listings in Downtown Tucson (AirDNA).
  • Platform fees: Airbnb moved hosts like us to a 15.5% fee in late 2025, between the two summers compared here.
  • Past results don’t guarantee future ones.

Notes

  1. 1.Loft from booking records; benchmark = AirDNA average annual revenue (and, for nights booked, average occupancy), 0–1 BR, Downtown Tucson.
  2. 2.Source: AirDNA Market Research, Oct 2025 – Sep 2026. Ranks AirDNA’s estimate of the Loft among AirDNA’s estimates of its peers, so both sides are measured with the same ruler.
  3. 3.Loft revenue from booking records, compared with AirDNA’s own revenue estimate for the Loft over the same 12 months.
  4. 4.Airbnb stopped charging guests a separate service fee at the same time.
  5. 5.2025 was the Loft’s first summer.
  6. 6.Typical summer rate = median nightly rate, June–August 2025–2026. Source: our booking records.

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